Highlights
Ikea’s 2 major cross cultural human resource issues from a global context:
This is considered as cultural human resource issue because the company depends on the personality when selecting employees and not the experience.
The idea of IKEA is likely to be facing 2 major cross cultural human resources issues/ challenges from a global context.
Employee relations: Based on the case study from a global context Ikea as a company wants its employees to have a personality that contributes to the business model of the company rather than a wide-ranging resume.
There is a high possibility for IKEA to be facing this issue where based on the case study IKEA hires the type of employees who are able to change his/her own personal traditional values and become a believer and sales person of IKEA brand.
Considering that there are lot of countries upholds to their values and traditions in this case IKEA is likely to face another problem of recruiting the employees.
For example of KEA wants to entre the UAE
The company will face lots of hardships and challenges that can lead to removing IKEA from the market and not give it a chance.
The only solution will be if IKEA adopt the same values and traditions of that particular culture.
Culture : due to the cultural differences each country have IKEA is likely to face cultural issues as it did face from Russia and China.
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