MGMT30006: Managing Entrepreneurship and Innovation - Management Assignment

Internal Code: MAS 4254

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Question 1:

• "Entrepreneurs are defined as risk takers in new-venture creations and are seen as aggressive catalysts for change in the marketplace” Frederick et al. (2013:4-39).
• Discuss and critically evaluate the most commonly cited characteristics found in successful entrepreneurs. You may illustrate your answer with suitable examples from your home country.

Question 2: Use entrepreneurship and innovation concepts, critically analyze your selected case by covering the following parts in your individual report: Part one: A clear and concise introduction of your case (your location, background, opportunity, product/service description, business category etc.) Part two: Description and Analysis of your business model Part three: Marketing strategy (e.g. your identified target market, 4Ps etc.) Part four: Challenge and Recommendation/s

• Identify one potential risk (e.g. price pressure from competitors, design costs, sales projections not achieved etc.)
• Provide recommendation/s to overcome this identified risk.