MGMT6000: Business Communication - Digital Resources Review - Management Assignment Help

Assignment Task:

Assessment 1: Digital Resources Review 
Develop and implement a comprehensive communications strategy, including digital communications, for an organisation of your choosing.

Introduction:
The report evaluates 10 sources with the ultimate aim to develop and implement a comprehensive communications strategy, including digital communications, for an organisation of your choosing. I have chosen my current school setting.

Schools like many organisations are in a competitive market place for enrolments. Effective communication with students, parents, old scholars and the general community is now more critical than ever. Digital technologies have become more and more prevalent as a way of storing information and communicating information. As (Duignan, 2008, p. 30), noted:
 
No matter how large the school community, principals particularly must devise ways of engaging directly with key stakeholders. Every means, formal and informal, must be used to keep all stakeholders informed and up-to-date. 

What I have observed in managing the Information and Communication Technology systems at my current school, is multiple communication programs for different 1purposes; with some having the capacity to integrate and others requiring additional work to communicate with each other. 

Article 1: Business Plan and Marketing:
This article, while written in the 1990s, provides a clear understanding in the development of online learning which is an important part of a learning and communication strategy. It was of interest to explore new ways of offering learning to Year 12 students, particularly when a subject may not be viable due to low student numbers. As noted in reference to the tertiary sector: “On-line learning delivery of learning, often supported by coaching and mentoring is increasingly becoming the norm” (Lewis, Quentin, 2003a, p.31). The chapter provides a clear framework on how to develop a business and marketing plan for an online learning environment. It also outlines the economic benefits, the learning outcomes and a financial forecast along with case studies. For a school setting, it could help the school increase its enrolments. The chapter was credible and would be included in my proposal. I found other published books by the authors and noted Journal articles published in the United Kingdom; and Universities cited their book. 

Article 2: Learning Management Systems and Standard
This chapter was chosen because my current organisation is deliberating on a new Learner Management System (LMS). Currently, the school uses scholars – but a limiting factor is that relies on another software tool SharePoint for teachers to create virtual classrooms. The software is not mobile-friendly. There is a range of newer LMS’ such as SEQTA and Compass, which provide a more integrated approach and a smoother transition with data migration. The article defined what an LMS is, the features that support classroom learning and the benefits. The chapter also provided some of the considerations required when choosing an LMS. Standards were discussed that were being developed for the design, development and delivery and the learning materials in order to facilitate interoperability between systems. The range of the LMS’ was explained in terms of classroom training, long-distance e-learning and administrative, financial, logistical and academic functions. The chapter was credible and would be included in my proposal. I found other published books by the authors and noted Journal articles published in the United Kingdom, and their book was cited by universities.
 
Article 3: Harness your secret weapon: Communicating effectively with employees and colleagues:
I chose this chapter as it discussed the importance of effective communication within the organisation – in particular the school setting. The article discusses how current employees can be one of your greatest marketing tools. (Porterfield, Carnes 2014a, p.60) noted the mantra of Fairfax County Public School (FCPS), “If everyone in FCPS were consistently spreading the good news about our schools in the community, we would have the largest marketing force in the state!” That includes all workers across the school. The chapter went onto to discuss the importance of satisfied employees having a direct relationship with satisfied parents. Technology can be used in a variety of form such as communicating information on bulletin boards, creating surveys for feedback or with email. I would include this article as it reinforced the power of happy employees as a powerful marketing strategy. This chapter was credible and would be included in my proposal. I found other published books by the authors and noted Journal articles published in the United States of America. 

Article 4: Websites
My final communication tool for my business plan is the school’s website. Most people today will access an organisation’s website, so I felt this was an important tool to communicate with customers. The chapter discussed: 
• content management, 
• the social media interface, 
• importance of the design process, 
• what to include on your school’s website, 
• what not to include on the school’s website, 
• The website as a point to collect information in terms of data analytics, 
• Embedding links in the web for online surveys, 
• Keyword tags. 
I found the chapter very useful in terms of what to provide on your school’s website. There were also tips of what to avoid on a school’s website, so in summary, I would include this reference in my proposal. The author, Brian Dixon is regarded as an educational expert in social media in education and has a doctoral degree in educational technology from San Diego State University. 

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