Highlights
Assessment Overview:
The purpose of this assessment is to develop your skills to analyse the internal and external organisation environments and to develop and implement an innovative and sustainable business strategy through a research and comprehensive analysis of a business case study. To assess your teamwork, individual group members must complete Peer Evaluation Form (posted on LEO) for this assessment. Peer evaluation is worth 10%.
Instructions
This is a team-based assessment and each team size should not be more than three (3) members. Your team is required to work on a business case together and develop a strategy based on your internal and external analysis of this company. The team is responsible for submitting one written strategic management case analysis report (1500 words). Each member of the team is advised to read and understand the “How to conduct case analysis” from the textbook (posted on LEO). The workshops discussions and guidance along with journals and company’s annual reports should form a potential source of information for the report.
It is important to evaluate your group members towards preparation of the report, so the Lecturer-in-Charge can allocate appropriate marks to individual group members. Therefore, it is compulsory to fill out the peer evaluation form (posted on LEO), otherwise you will be penalised. You must notify the Lecturer-in-Charge in a timely manner and provide substantiating documentation of any problems in relation to your teamwork.
Process for completing the assignment
Step 1: Read your assigned business case thoroughly. Use our lecture slides, textbook and high quality journal articles (minimum 5 articles by each member of the team) in week 6-7 to review how to conduct internal and external analysis.
Step 2: Conduct internal and external analysis of the allocated company case (Week 6-7). You need to integrate evidence from the case with the research literature to support your analysis.
Step 3: Based on the analysis, develop at least two strategies that can help you gain and sustain competitive advantage. The strategies could be either business strategies (Week 2-3) or corporate strategies (Week 9). You need to justify your strategies by arguing why they may help the chosen company to achieve competitive advantage based on the internal and external environment of your company. You need to use evidence from both your case
and research literature.
For your justification of strategies supported by literature, you can use resources on Harvard Business Review, Financial Times, Forbes and some quality business journals (Strategic Management Journal, Academy of Management Review). It is important to note that the analysis should be critical, that is, you need to mention the pros and cons of each concept.
Step 4: Apply stakeholder perspective (Week 1) and analyse which stakeholders may get affected by your proposed strategies. You need to analyse which stakeholders’ interests are in conflict as a result of your strategies and how you might do to resolve the tradeoffs. You will need to explain the ethical implications (Week 4) if you are to adopt tradeoffs (resorting to tradeoffs is very common and inevitable in strategic management).
Step 5: Evaluate the strategies in a variety of scenarios, which may include the following circumstances: changing global environment, increasing ethical and social expectations, technological innovation etc.
Based on which, you further generate recommendation: which one is your preferred strategy? Provide your reasons supported by research evidence.
Step 6: Provide action plans about how you may recommend to implement this preferred strategy. Step 7: Complete your report
Step 8: Submit your report via Turnitin (only ONE group member)
Step 9: Submit your Peer Evaluation Form (ALL group members) (find it on LEO site)
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