MGMT8421 - Sustainable Management - The Scotty Terr Hotel Case Study - Management Assignment Help

Assignment Task

The Scotty Terr Hotel Scotty Terr Hotel is a 100-room hotel that has been owned and operated independently by the Scotty family for 17 years in the town of Berteson, Ontario. Peter Scotty is the CEO of hotel and his two sisters, Sarah and Jane, are part of the management team of the hotel that employs 15 fulltime and 28 part-time seasonal employees. Employees working at the hotel are continuously trained to be service-oriented and are required to report all guest feedback back to managers to use during management team meetings.

Scotty Terr is a four-star hotel with higher quality services and amenities including a fitness centre, a pool, 24-hour room service, concierge services and free parking. In-room amenities at the hotel include high quality bedding and towels, a flat-screen television, a microwave, a coffee maker and free Wi-Fi and Bluetooth connectivity. The hotel has also just introduced keyless entry and a contactless check-in/out procedure using a kiosk in the main lobby.

The Situation As the main decision makers for the hotel, Peter, Sarah and Jane have sat down to review the last 6 months of operations, the financial statements, guest feedback and online reviews and to reflect upon the overall strategic direction of the Scotty Terr Hotel. In their meeting, Peter, Sarah and Jane have noticed that electrical costs are more variable than in previous years and that the overall cost of electricity has gone up. Rising electricity costs without an increase in revenues means that the hotel will be losing money and that is a concern. Peter, Sarah and Jane have also noticed an increase in guests frequenting the hotel who are under the age of 40. These younger guests have been providing feedback in the Scotty Terr Hotel surveys and in online review forums that congratulates the high-quality hotel service but criticizes the Scotty Terr for its lack of sustainability initiatives. The overall customer rating of the hotel is trending downward as of late and that is another point of concern for the management team.

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