Highlights
Assessment Task: MGMT9128
The assessment involves the application of strategic management theories, concepts and tools covered in the unit to analyse a case. It is important that the case analysis is limited to case information only. The objective is to analyse the case from the management's point of view, given the information they had at a particular point in time. This is an individual assessment with a maximum of 1500 words to be written in a business report format. Your submission should use a combination of at least 10 (ten) academic journal and textbook references. Please upload the assessment through the appropriate Moodle link. Assessment must be uploaded as a .doc or .docx file (word file).
Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and unit coordinator for potential plagiarism issue although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.
Assessment criteria: MGMT9128
• Provide an executive summary of the case analysis
• Provide a brief introduction of the company
• Critically analyse the external environmental forces influencing the company
• Critically analyse the capabilities and competencies of the company
• Analyse whether the company's capabilities and competencies are sufficient to cope with the future challenges faced by the company
• Integrate findings from theoretical and empirical research including proper in- text citations and reference list using APA referencing style
• Report format and writing
Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for Assessment 1 for every 100 words over the allowed 1500 words limit) Penalties apply for late submission (5% mark will be deducted from the total mark for Assessment 1 per day unless an approved extension has been granted).
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