Highlights
Task:
Read the mini-case studies on Uber and Netflix under chapters 7 and 8 (Samson et al. 2021). Use Exhibit 8.6 Forces affecting industry competition in chapter 8 (Samson et al. 2021) to assess the similarities and differencesin the forces affecting industry competition for the two organisations. Discuss how and why different or similar forces impact the two organisations. Finally, discuss the business strategy (use Exhibit 8.7 Organisational characteristics of Porter’s competitive strategies) that Netflix and Uber should pursue to maintain their competitive advantage in the global market in the post-COVID-19 era. (1500 words+-10%)
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