MGNT110 - Introduction to Management Essay Writing - Management Assignment Help

Assignment Task

A Future of Flying Taxis – What Is Uber Planning?

Good goals should be challenging to employees so that they are encouraged to stretch their capabilities to meet the performance required to achieve the goal. As long as progress towards the goal appears reasonable, the target will remain challenging without appearing impossible to employees. If a challenging goal appears impossible to achieve, then the stated goal can have a negative effect on employee performance, resulting in employees losing their
motivation to work beyond their contracted requirements. If Uber fails to become profitable in the long run, it is almost certain that the company will fail.

The original investors in the business have demonstrated that they have an appetite for near- future losses with the hope of long-term gains. The pricing of passenger fares is a direct lever to the revenue and profit/loss margins of the current business model, so it's likely that if plans for innovation do not mature quickly enough, pricing increases will be a logical option for the company. However, if Uber can create something completely new in Uber Elevate, it may find a revenue stream that makes up for the losses in other areas of the business. With a future likely to include more autonomous road vehicles (another area Uber is investing heavily in), driver-less vehicles may make Uber's existing ridesharing platform tremendously profitable without the need to pay drivers.

The data Uber generates from its existing platforms also creates an extensive database of users, their habits and preferences, and traffic flows. This database is an asset that Uber can also drill into with analytical techniques to generate data-driven products that other organisations might find desirable. This process of seeking additional revenue streams from existing assets is commonly referred to as ‘sweating the asset’. By sweating their data asset,
government departments (such as transport infrastructure planners) and other infrastructure and transportation-focused organisations could gain insights to the performance of their existing and future plans.

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