Internal Code: 1AFEDJ
Management Report Writing Assessment Answer
Assignment:
1. Select a real-world international business firm that has expanded its business activities to one or a few other countries.
2. Describe the background of the firm in briefs, including what has led the firm to internationalise, the internationalised products/ services and/or activities.
3. Critically analyse the major forces in the existing international business environment that have been considered by the firm and the forces that are relevant but have not been considered by the firm.
4. Examine critically, which international trade and investment theories that have been adopted and/or relevant to the internationalisation process of the selected firm and its products/services and/or activities.
5. Propose appropriate and informed recommendation to the company so that the firm can achieve further success and sustain its international business.
In order to meet the objective of assessment task, you are expected to prepare a report on internationalisation of the activities of the selected firm, covering the areas
specified above in the assignment to provide the company with important information for making a decision. Make sure you consider the specified marking criteria throughout the process of preparing your report. Support your evaluations and
recommendations with reference to your analyses and application of subject knowledge, real life examples, and other relevant and reliable sources. As indicated above, this is a group assignment. Groups will be made up of a maximum five students and each student has to work on at least one of the topic areas indicated above in the assignment and write that section on the report.
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