MGT 201: Strategic Management - Customer Value Proposition - Management Assignment Help

Assignment Task:

Assignment questions 

Visit Coles official website, and read other relevant resources, write a report answering the following questions: 

1. Briefly outline what the company does, then develop a strategic vision, and a company mission statement for Coles. (Note: You are required to develop such strategic vision and mission on your own). 

2. Using Figure 1.3 The Business Model and the Value-Price-Cost Framework in the textbook Page 11, illustrate Coles’ customer value proposition. 

3. A winning strategy must pass three tests: (1) the fit test, (2) the competitive advantage test, and (3) the performance test. Please assess how well Coles’ strategy passes the three tests of a wining strategy.

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