MGT 201: Strategic Management - Driving Forces in the Industry in Which KFC Australia is Competing - Management Assignment Help

ASSIGNMENT TASK:

TASK:

Today, KFC Australia serves over 2 million customers a week across 650+ restaurants in Australia. (www.kfc.com.au). Conduct a research and write a report for KFC Australia by answering the following questions:
 

1. Identify and illustrate the driving forces in the industry in which KFC Australia is competing. What impact will these driving forces have? Will they cause competition to be more or less intense?
2. Based on the analysis from Question 1, develop and illustrate at least THREE (3) strategic actions KFC Australia should consider taking in order to combat any negative impacts of the driving forces.
3. Which one of the five generic competitive strategies best characterizes KFC Australia’s strategic approach to competing successfully? Support and explain your answer with at least THREE (3) reasons. 

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