MGT 201 - Strategic Management - Management Assignment Help

Assignment Task

Task description 
Students are required to write a strategic management report for one of the following companies (choose one company only): 
o eBay 
o Adidas 
o Coca-Cola 
o Apple 
o Chanel 
Students must answer the following questions: 
1. Has the company relied more on offensive or defensive strategies to achieve its rank in the industry? Explain the reason. Outline at least three of the offensive or defensive strategies that have been implemented by the company, and illuminate if the company has achieved any competitive advantages based on such strategies. 
2. There are two fundamental approaches to diversification — into related business and into unrelated businesses. Has the company pursued related diversification, unrelated diversification, or a combination of both? why? Explain with specific details. 
3. Which one of the following best describes the strategic approach the company is taking in competing successfully on an international basis? 
• Multidomestic (think-local, act-local) approach 
• Global (think-global, act-global) approach 
• Transnational (think-global, act-local) approach 
Explain your answer and indicate at least three chief elements of the company’s strategy for competing in two or more different geographic regions. 
4. In what ways, is the company exercising corporate social responsibility (CSR)? Does the company’s CSR strategy contribute to its competitive advantages? Are there any specific additional CSR activities that you would suggest the company to take? 
Assignment structure 
• Coversheet 
• Table of content 
• Executive summary 
• Introduction 
• Section answering Question 1 with suitable headings and subheadings 
• Section answering Question 2 with suitable headings and subheadings 
• Section answering Question 3 with suitable headings and subheadings 
• Section answering Question 4 with suitable headings and subheadings 
• Conclusion 
• Reference list 

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