MGT104 : Introduction to Applied Marketing - Managing Customer Relationships - Marketing Assignment Help

Assignment Task :

Assessed Learning Outcome:

LO.1 Discuss the role of promotion in marketing

Qualification outcome expectations 

Research and referencing: You are required to engage in some research into the theories or concepts underpinning this topic and use other relevant sources beyond the provided reading material in order to successfully complete this assignment. Ensure you are choosing relevant academic sources and using them well to support your arguments. Ensure you include citations and a full reference list using the latest APA guidelines.

Part 1: Role of promotion in marketing 

Discuss each of the promotional objectives below and their purpose in relation to the Wannaburger case study (following page). As part of your answer, provide two examples of strategies for each objective. 

Providing information. You could consider factors such as what does the consumer want to know, how much information is needed, what is the best format to communicate that information, when is the best time to provide the information. 

Increasing awareness. You could consider factors such as brand and product recognition and recall. What actions could be taken to achieve this and when. 

Stimulating demand. You could consider factors such as understanding customers, needs, wants and demands, how these will be met and add value to the customer, actions taken to achieve this. 

Activating customers. You could consider factors such as motivation and engagement of new and previous customers to purchase, managing customer relationships and loyalty for repeat business, what actions could be taken. 

Countering competitors. You could consider factors such as identifying and understanding competitors and how they deliver value to customers, deliver their marketing communications promotions and what actions could be taken to counter this. 

Part 2: Marketing communications process 

Discuss the marketing communications process and how ‘noise’ can have an effect on its efficiency. 

How can Wannaburger overcome the effect of ‘noise’ and ensure the message it is transmitting is reaching its customers? Give three (3) examples. 

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