MGT1213: Introduction to Business - Sustainable Development - Starbucks Ethical and CSR Activities - Management Assignment Help

Assignment Task:

Assignment Overview:
 
Sustainable Development (SD) is a concept where businesses are obliged to ensure that natural resources used to meet current and future human needs are done in an environmentally and socially friendly manner.   Practising SD could be used to brand the business organisation as a caring corporate citizen by building loyalty with customers that are increasingly more aware of the need to safeguard our environment for future generations. In turn, this can lead to a differentiated competitive advantage among competitors. 

Task 1:

a. Watch the video case studies below

1. Starbucks Social Responsibility Video
2. Follow Starbucks’ 15 Year Journey to 100% Ethically Sourced Coffee
3. Starbucks Sustainability (1)
4. Starbucks Sustainability (2)
5. Why Starbucks' Billionaire CEO Pushes Social Responsibility

b. Collect information on Starbucks ethical and CSR activities from credible and publicly available sources.

Task 2:

Write a report to identify Starbucks’ ethical and CSR activities and explain how it can help gain value for their organisation.

1. Sustainable Development (Sd):

a. Content in this section would be a literature review of SD
b. Discuss the objective, purpose & importance of SD & its impact on businesses

Overview of Starbucks:
 
Describe the following key areas:
a. When was it established & who is their founder?
b. Core business model & range of products.
c. The number of outlets across the world & total global work forced
d. Latest financial highlights
e. Recent challenges

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