Highlights
Task:
ASSIGNMENT 3 LEARNING OUTCOMES
This assessment is designed to assist you to: Apply a range of tools and strategies to promote the achievements of sport organisations.
ASSESSMENT TOTAL: 50% of your total assessment.
DUE DATE: 5pm Friday 2nd November, 2018
SUBMISSION: Through a Turnitin link to be set up on the LMS.
WORD LIMIT: Approximately equivalent to 2,000 words (not including your Cover Page, Reference List or any appendices).
COVER PAGE FORMAT: a) Assignment title b) Tutorial day and time c) Your full name and student number d) Your chosen event e) An electronically read word count (please note: that this does not include the References and Appendix sections if used)
WRITTEN PRESENTATION: Font: Times New Roman or Calibri Size: 11 point Spacing: 1.5 line spacing
REFERENCING: Refer to the Presentation Criteria on p. 3 of these guidelines.
JUSTIIFICATIONS: Justifications are your opportunity to demonstrate the quality of the reasoning underpinning your media tools. As such, each justification is expected to be academically rigorous, whereby they are supported by references to the textbook, Nicholson et al. (2015). Justifications that are not supported in an academically rigorous way will be given a mark of zero. Note: your justification for each section should follow immediately after that section.
THE PORTFOLIO CONTENT CRITERIA (40 MARKS):
The following sections provide a structure for your Media Portfolio:
1. Section 1 – Media Plan (8 marks). The media plan section will:
a). Provide one media plan [6 marks] that is appropriate for your chosen event and includes:
• At least 2 x objectives for media management at your chosen event. These objectives must be S.M.A.R.T. (i.e. Specific; Measurable; Achievable; Realistic & Time bound).
• A matching list of 4 x media opportunities. Each of your 4 x media opportunities will be:
1. Matched to appropriate media outlets
2. Matched to an appropriate timeline.
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