Internal Code: MAS7730
Case Study Assignment Help:
Task:
Contents of your report
Introduction – brief description of the company and the industry(ies) of which it is part and the main challenge(s) being faced- i.e. why are you being asked to analyse the case.
Macro environmental analysis - factors which are changing or impacting on the company and/or the industry(ies) – include some discussion as to what they mean for the company
Industry analysis (for each industry if more than one)
1.brief description of the life cycle stage of the industry
2. 5 forces analysis – conclusion regarding attractiveness
Company analysis: resources and capabilities – core competencies – include some discussion of which ones are/will be most effective in achieving strategies and objectives or are most important to identified environmental factors – macro and/or industry .
Competitor analysis: draw conclusions about main competitive threats (if any) (link back to 5 forces analysis)
Strategy analysis:
1. Identify strategies - corporate and/or business level if possible
2. Analyse if working or not – why / why not
3. Suggestions for improving current strategies or suggestions for new strategies – link back to analysis and explain why you think they will work
Conclusion – summary, recommendations, prediction for future of the company/industry
Use your referenced sources and theory to support your analysis and recommendations.
Presentation: Title page, exec summary, table of contents, body of report containing suitable headings and subheadings, reference list (Harvard-Anglia style), single spaced, font Times New Roman 12pt, Calibri 11pt or Arial 10pt. Min of 8 suitable reliable current acceptable sources