MGT302A/BIZ303: Strategic Management - Primary Aspects of a Strategic Plan - Essay Writing Assessment Answer

Assessment Task: 

a) Describe and evaluate the objectives, aims and the primary aspects of a strategic plan whilst taking into account the vision and mission of the organization.
b) Discuss and evaluate the processes and forces that influence the strategic decision-making process in relation to business strategy.

Context: MGT302A
An organisation typically achieves superior returns when it has a sound strategy that is well implemented. A key part of determining an organisation’s strategy is a clear understanding of the environment in which it operates. Evaluating the external environment is a critical part of the strategic management process, and this assessment requires that you undertake an analysis of the industry environment that Qantas Airlines is currently facing. To do so, you are required to apply Porter’s Five Forces model to Qantas Airlines and reflect, using an academic article of your choice, on how analysing the environment in this way can help to inform managers in creating the organisation’s strategy.

Instructions: MGT302A

• This assessment requires that you consider each of the following:
• A brief summary of the theory of Porter’s Five Forces model.
•  An application of each of the five forces to Qantas Airlines, in which you identify whether the existence of each force is high, medium or low, providing an overall summary of the industry’s attractiveness regarding profitability.
• Your opinion on the usefulness and limitations of the five forces model, using an academic article of your choice, and the analysis that you have undertaken of the industry environment that Qantas Airlines is currently facing, to inform managers in creating the organization’s strategy.

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