MGT302A/BIZ303: Strategic Management- Telstra - Case Study Report Assignment Help

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Case Study Report Assignment Help

TASK Telstra Over the past few years, Telstra, Australia’s largest provider of telecommunications services, has faced increasing competition from domestic and overseas providers. Rapid changes in technology, consumer behaviour, and the introduction of the NBN (National Broadband Network) have become a catalyst for the organisation to change its approach to both customer service and product innovation. Pressure to deliver returns to shareholders are ever-increasing; formulating and delivering a successful strategy is critical. More information on Telstra may be found at: ? Annual report: https://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf-e/Annual-Report-2017.PDF ? General company information: https://www.telstra.com.au/aboutus Westpac The Australian banking environment is dominated by a small number of large banks. In the last few years, the banking industry has come under increasing pressure from the government and public, due to the high levels of profit that they report. This has culminated in a government investigation into the industry which is currently underway. Westpac has an innovative strategy which embraces digital technology and a dedicated focus on customer service. Westpac has also led the industry in community banking and sustainability initiatives. More information on Westpac may be found at: ? Annual report: https://www.westpac.com.au/about-westpac/investor-centre/financial-information/annual-reports/ ? General company information: https://www.westpac.com.au/about-westpac/ Woolworths Group Woolworths Group is a large integrated provider of retail and leisure. Best known for their supermarket operations, they have faced strong competition over the last few years from the Australian incumbent, Coles, as well as new overseas entrants such as Aldi and Costco. Woolworths has recently had a change in chief executive officer (CEO), following a profit downgrade and a failed attempt at entering the DIY retail business with their Masters Home Improvement stores. They are facing increased pressure on profit margins and their strategic direction. More information on Woolworths may be found at: ? General company information: https://www.woolworthsgroup.com.au/page/about-us/
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