Highlights
Question 1
CASE STUDY
When Money Gets in the Way of Corporate Ethics
Executives love to extol the virtues of their corporate culture, announcing to the world how the enterprise is more than just seeking the last dollar of profits. But several incidents in recent weeks make it clear that all too often, companies have a hard time acting ethically when that gets in the way of making more money ... Last week, Wells Fargo released a report detailing an investigation into the sales practices that led employees to open bogus accounts to meet aggressive sales targets. The report noted that the leaders of its community bank division “distorted the sales model and performance management system, fostering an atmosphere that prompted low quality sales and improper and unethical behaviour.” Using customer information to open fictitious accounts would certainly seem to qualify as something more than “low quality sales” …
When called before the House Financial Services Committee in 2016 after the bank settled charges by paying $185 million, Mr. Stumpf maintained that nothing was really wrong. In a statement, he proclaimed that “wrongful sales practice behaviour goes entirely against our values, ethics and culture,” while shifting the blame to lower-level employees. But the new report took a less sanguine view of Mr. Stumpf’s leadership, using the typically restrained language of corporate investigations to note that he “failed to appreciate the seriousness of the problem and the substantial reputational risk to Wells Fargo.” The bank will claw back an additional $75 million in compensation from him and the former head of community banking. That sounds like a lot of money, yet Wells Fargo’s executives were richly rewarded for years, and the report largely exonerates current leadership. Nor did this problem suddenly emerge. There were indications years earlier that employees were acting improperly to meet sales targets, though nothing was ever done to address the issue until regulators finally took action. As much as Wells Fargo might vow to change its culture, the pressure to deliver results may be enough to prevent any real change. Clawing back a bit of compensation from former executives is unlikely to deter this type of misconduct in the future. It is not clear that sacking people makes a difference, either …
Pinning the blame for bad behaviour on others is common practice in the corporate world. That was the explanation offered by Volkswagen’s chief executive in the immediate aftermath of revelations that the company used defeat devices to evade emissions standards — it was just a few rogue engineers behind the scandal. We now know that senior management knew of Volkswagen’s cheating for years. Companies and the Justice Department often refer to the “tone at the top” as a way to develop a good corporate culture. Barclays Bank will need to figure out how the actions of its chief executive, James E. Staley, will affect its culture as it deals with the revelation last week that the British authorities are investigating him for trying to unmask the identity of an anonymous whistle-blower. Mr. Staley’s actions raise troubling questions about whether the bank’s leadership reflects a “do as I say, not as I do” mentality.
A similar mentality seems to be dogging Fox News as it deals with another bout of sexual harassment accusations. After dismissing Roger Ailes, the former Fox News chairman, last year, 21st Century Fox must now deal with claims involving Bill O’Reilly, the host of its top-rated program, which has seen a precipitous drop in the number of advertisers. The company is also responding to an investigation of its accounting for settlements paid out to former employees. Prosecutors are reported to have offered immunity to a former financial officer. As The Times reported, resolving the sexual harassment issues at 21st Century Fox will be “complex” because of generational differences between Rupert Murdoch and his sons, Lachlan and James, who control the company. So beyond the tone set by current management, it will require those with ultimate ownership of the company to decide how its culture will develop — and how much corporate profits will drive that decision. And, of course, there is the recent incident on a United Airlines flight, when a passenger was forcibly removed because his seat was needed for company employees. Several apologies have since been offered, but the initial response of United’s chief executive was to defend what happened, including a description of it as “re-accommodating” the person. Subsequent corporate promises not to violently remove a paying customer sitting in an assigned seat hardly show any significant change in United’s attitude.
Question 1
Based on the article above, and with reference to the relevant research literature, critically examine the factors that contribute to the creation of a corrupt and unethical work culture, as well as the extent to which an ethical corporate culture is determined by the top leadership of an organisation.
Question 2
“The art of communication is the language of leadership” – James Humes, author and former presidential speechwriter.
Critically discuss how leadership communication is different from usual, traditional corporate communications, especially in the context of conflict resolution, employee morale and motivation, and crisis management. Your discussion should also examine what it means for a leader to serve as communication champion in the organisation during such situations, as well as the leadership communication opportunities and challenges afforded by digital technologies now available in the world today.
Question 3
In the classic The Prince, author Niccolo Machiavelli once stated that it is “better to be feared than loved, if you cannot be both”.
If the goal is to encourage greater integrity and ethical conduct in future business and organisational leaders, to what extent is there still any value in promoting Machiavellian ideas in the learning and practice of leadership? Critically discuss.
Question 4
Bill George (2007) asserts that “successful leadership takes conscious development and requires being true to your life story”, and “the authentic leader brings people together around a shared purpose and empowers them to step up and lead authentically in order to create value for all stakeholders”.
To what extent is it possible, or realistic, to be a truly authentic leader in an organisation? Critically discuss.
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