MGT310: Small Business and New Venture Management - Business Development Plan - Report Writing Assessment Answer

Internal Code: F_AI_EJCE_AJ Code: MGT310

Small Business and New Venture Management Report Writing Assessment Answer

Assignment Task: MGT310 You will provide a thoroughly researched and justified business development plan for a small business or new venture in report form.  This report builds on your previous research and analysis undertaken for Assessment 2. Task 3 now requires that, in professional report form, you outline and justify your strategic development decisions for the small business/new venture under analysis. Goal: The purpose of this task is to develop enhanced professional business analytical and written communication skills. Product: Report Format: MGT310 This is an individual assessment. You are required to analyse and interpret a small business/new venture context and identify and justify suitable enterprise development strategies/measures. NB Individuals are required to provide only ONE (1) ELECTRONIC COPY of the report. This must be submitted to Blackboard via Safe Assign. This task is being used for measuring the assurance of learning towards Association to Advance Collegiate Schools of Business (AACSB) accreditation. The following Program Learning Objective will be assessed: PLO1.1: Written Communication Demonstrate effective written communication skills in a small business/new venture business context. Criteria: NB criteria for this task can be found on Blackboard and will be discussed in class.

• Situational analysis and interpretation of a small business context (market, customers, competitors, finances, HR etc.)
• Identification of insightful, coherent and integrated strategies and measures to develop the small business.
• Validation of strategies/measures through analysis and by reference to and application of appropriate research and core theoretical concepts.

Presentation – professionally presented demonstrating effective written communication skills in a business context discipline-based vocabulary, well-structured and organised content, appropriate referencing in body of report and reference list. Instructions:

• • This task must be undertaken individually.
  • There is a word count limit of 2000 words for this task (+/- 10% is acceptable).
• The executive summary is not included in the word count nor is the reference list or any appendices.
• Use the rubric located in Blackboard to assist you as to the key elements that you should address in your report.
• This is a professional report and therefore requires that a structure should be applied and headings utilised (see Summers and Smith Communication Skills Handbook - 3rd or 4th edition available from the library and/or book shop - for a guide to report structure).

• Your report will be based on an existing real-world small business/SME or a totally new venture of your choosing.
• Task 2 deliberately provides a foundation for the for Assessment 3.
• Remember to consider the development opportunity from a holistic small business perspective and your plans must therefore recognise and incorporate all appropriate key functions including the key financial aspects in a cohesive, integrated manner. You also need to address how you will measure performance going forward.

Potential framework for your report: As above use Summers and Smith Communication Skills Handbook to guide your structure. Whilst the report structure is up to you, a potential broad framework for your development plan might include:

• Title page.

• Executive Summary.

• Table of Contents.
• Introduction.
• Background.

Development opportunity and goal(s). (identify and justify). Development Plan. (coverage of all appropriate key business functions including key financial aspects as well as identification of how you will measure performance). Conclusion.

• Recommendations.

• References.
• Appendices.

The use of theory/research

• The research utilised in the report should include both appropriate market data as well as academic sources.
• Application of Small Business & New Venture Theory to support your analysis is important. Utilisation of the textbook is important but you are encouraged to also source wider academic literature to secure superior grades.
• Appropriate academic/professional referencing is required including in text referencing.
• Use any recent edition of Summers and Smith Communications Skills Handbook available from the library and/or book shop - for guidelines on your report structure and Harvard referencing.
• Contact the Faculty Librarian at any time to get support in terms of accessing USC research resources available to you.
• For assistance in terms of your academic skills including report writing contact USC Academic Skills Advisor(s).

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