Highlights
Introduction
In the introduction you should explain what your topic is, and provide context (or background) to explain why your topic is important and how it fits into the wider management business field. Consider here why your research topic is important to organizations and how it might address a ‘real world’ problem. The Introduction should pre-emptively answer the so what questions of the reader.
Research Aim
All of the above require knowledge of the wider academic literature. You should include a short review of the literature featuring at least ten key references (you may have already referred to more than one of these in the Background section), in addition to indicating the literature sources that will need to be examined in greater detail during the main course of the study. Ensure that you cite these sources correctly and list them in the references at the end of your proposal.
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