Highlights
Learning Outcomes
These assessments address the following Subject:
a) Analyze and synthesize the fundamentals of business in the contemporary environment.
b) Construct and Justify a professional value proposition as a business practitioner
Context:
Business stakeholder analysis is a technique for identifying stakeholders and analyzing their roles. The aim of the analysis is to map out the stakeholders’ level of influence and degree of interest with regards to the business. Stakeholder analysis can also be used to assess the relationships between different stakeholders and the issues they care about most.
Internal stakeholders are individuals or groups who are directly involved in the business, such as owners, board members, managers, employees, and investors. External stakeholders are indirectly influenced by business activities, like customers, suppliers, competitors, society, and government.
By understanding both perspectives, the business can engage and enhance communication with relevant stakeholders, reduce or prevent risks, identify business opportunities, improve internal stakeholders’ commitment in the business and the reputation of the business amongst external stakeholders.
Presenting a business example and contributing to the discussion forum, you will:
• identify and analyze functional areas in the business
• identify and analyze the internal and external stakeholders
• compare two industries with each other
• create a stakeholder matrix
• discuss chosen stakeholders and industries in the context of relevant theories and frameworks
Tips to get started:
PESTLE is a good tool to use to help you identify all stakeholders. By considering political, economic, social, technological, legal and environmental/ethical factors and how they relate to the business, it’s easy to identify stakeholders.
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