MGT520: Managing Business Strategy Assignment: Strategic Management Plan

Assignment Task

Case Scenario

Companies use strategic planning as an instrument to guide daily decisions, evaluation progress and focus or change priorities.

Just Toyz is a Thai online wholesaler who supplies toys to both Japan and the United Kingdom. Just Toyz was created as an internet startup and became a multimillion Baht company in just 36 months.

The company needs to develop a strategic plan and has hired you as a business consultant to help with thecreation of a strategic plan. Just Toyz CEO, Ted Willard, wants you to create a strategic plan that will helpthecompany continue to grow.

Assignment Instructions

Using relevant industry information, create a strategy report for Just Toyz that includes the following components:

1. An outline comparing the different strategy schools. Choose the one that you feel best supports Just Toyz’s growth. 

2. Competitive advantage strategy that will assist Just Toyz to strengthen their marker shares in bothof itsinternational markets. 

3. Make recommendation to Just Toyz about the company’s short term and long-term goals.

4. Strategic plan including an executive summary, mission statement, vision statement, SWOT analysis andgoals. 

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