Highlights
The Purpose and Context
This assignment will help you to develop a well-organized and effective project proposal.
Case Scenario
Aspire International Corporation is a multinational corporation based in Sweden. Aspire is nowlooking todiversify its portfolio by expanding its business through the following three projects:
1. Aspire Hometown Food Market, an all organic natural food store.
2. Aspire Pharmacy and Village Market, a pharmacy and a convenience store.
3. Aspire Fitness Club and Spa, a membership-based fitness and health center.
You are the lead project manager who has been asked to choose one of the three projects. You need tocreate a project proposal that encompasses the project manager job from start to finish. You have a startingbudget of €2 million euros and will be allocated with more funds if the project requires it.
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