MGT604/MGMT6011: Strategic Management - Stakeholder Meeting Simulation and White Paper - Management Assignment Help

Assignment Task:

Learning Outcomes:

a) Critically evaluate different strategy formulation processes utilized by organizations and evaluate their relevance to particular organizational contexts 

b) Develop and plan the implementation of a selected strategy for different organizational levels including for change management processes 

Context: 

The assessment of this subject supports students in developing their skills and knowledge in topics that include environmental assessment, problem diagnosis, strategy development, and cultural and ethical contexts. Stakeholder meetings are a critical element in strategic management. This assessment task provides experience and immersive understanding of the complex interactions involved in the development of strategic choices, and the need to take an integrative approach to problem solving. The increasing pace of technological change and the increased impact of social media provides many challenges for businesses attempting to navigate towards growth and increased profitability. Rapid cycle times for new products can lead to decisions being made that are not always in the best interests of the long-term survival of the firm. Disruptions to the everyday course of business come from anywhere and need to be responded to often in short time frames. 

Introduction 

Assessment 2 Part B continues from the scenario in Part A. In Part B, a disruption is introduced  which necessitates re-consideration of the white paper done in Part A of the Assessment. Here  is a recap of the scenario. 

Scenario Recap 

Pro-Go Pty Ltd is a privately-owned manufacturer of small, high-quality action cameras based in  Geelong, Victoria. Founded in 2004 it has enjoyed continuous year-on-year growth until the last financial year. Pro-Go has a track record of innovation, and technology that provides excellent quality  results in a small package able to operate with small batteries for extended periods of time. The  video files these cameras produce are known for having superior colour, and operate effectively in  lower lighting conditions than competitor’s cameras. They are also marketed on the basis of their  extreme ruggedness, and reliability. Much of the technology used in its devices has been patented by  Pro-Go and is not currently available to other manufacturers.  

The Pro-Go management team recognised that the ability to capture videos is now a feature of most  phones. It suggested to them that the future of the stand-alone camera may be limited. At the time,  Pro-Go’s CEO requested the executive team meet independently to develop a strategy to guide the  company over the next five years. 

Additional information: 

Earlier in the year, the COVID19 pandemic presented a substantial challenge to companies and  communities around the world. In an environment being shaped by self-isolation lockdowns and  social distancing, Pro-Go identified an opportunity to work with a technology partner/integrator  to address a pressing community need. 

Pro-Go developed an integrated solution with the Government’s COVIDSafe app, which used Bluetooth enabled smart phones to identify when a user was near another COVIDSafe user and  recorded close contact between these users. This enabled State and Territory health officials to  contact any user if they have been in contact with someone who had tested positive for the  virus). Pro-Go leveraged the COVIDSafe technology along with its own state-of-the-art cameras  to develop custom-built Pro-Go camera units that could be fitted to dashboards of National  Police Force vehicles to enable real-time tracking and mapping of hot spots throughout the  community where COVID19 was present. 

The initiative was extremely successful. All National Police Force vehicles were fitted with the  ‘dashcams’ and the units performed well. There were however some unexpected challenges  that caused the Pro-Go management team to rethink its strategy. 

• The dashcams were so robust that they are unlikely to need replacing for many years.

• Due to the hasty development of the units, patents were not secured for the technology.

• Other manufacturers saturated the market with copy-cat products.  

• Unit sales declined significantly, and Pro-Go must find a new revenue stream.  

Disruption: 

Since the introduction of the Pro-Go dashcam, the general public has become vocal about  privacy concerns and Pro-Go has recently been receiving bad press, with critics saying that Pro Go is in the 'surveillance camera' business. The company wants to distance itself from the  growing perception that Pro-Go is all about surveillance and it wants to position itself back  towards the consumer goods market and rebuild trust with its customer base. One way to do  this would be to take advantage of the current COVID19 situation and formulate strategies to  serve the ‘work/study from home’ market.

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