MGT604 - MGMT6011 - Strategy Development, and Cultural & Ethical - Management Assignment Help

Assignment Task

Introduction
Assessment 2 Part B continues from the scenario in Part A. In Part B, a disruption is introduced which necessitates re-consideration of the white paper done in Part A of the Assessment. Here is a recap of the scenario.

Disruption:
The adventure tourism market has been significantly impacted by the events of the past year, and this has dramatically impacted sales of Pro-Go’s flagship action cameras and subsequently the company’s bottom line.

Additional information:
Pro-Go had considered opportunities to increase sales by producing and marketing products that addressed the COVID-19 situation, but the company no longer wants to pursue this approach. Consequently, the CEO has explicitly stated that the company’s new strategy will not focus on or refer to COVID-19.

The Pro-Go management team has tasked the stakeholder team to meet and develop a modified set of strategies that will articulate the way forward for the company.

Instructions:
Re-convene the (emergency) stakeholder meetings to address the disruption scenario. The stakeholder meetings must discuss this disruption and develop a modified set of strategies. Please return to your groups immediately to discuss these events and adjust your strategic approach accordingly.

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