MGT604 - Strategic Management - External Environmental Assessment - Case Study - Management Assignment Help

Assignment Task

Learning Outcomes

a) Critically examine how strategic management and core competencies can build and sustain competitive advantage in different organisational contexts
b) Consider the external environment of an organisation and analyse capabilities that can enhance potential market opportunities and manage risk

Context:
The assessment of this subject supports students in developing their skills and knowledge in the foundational management topics that include external environmental assessment, problem diagnosis, strategy development, and the consideration of cultural and ethical contexts. It requires students to have a well-formed view of contemporary issues in various industries across Australia and overseas, and the ability to identify key issues governing the strategic options available to those firms. It additionally requires students to develop competencies in non-traditional, but increasingly important communications techniques such as video and audio presentation.

Instructions:
You will placed into pairs by your facilitator at the beginning of Module 1 (week1). Working in pairs, you are required to identify an organisation that is currently facing
strategic threats and plan, film and submit a five-minute video presentation addressing these threats with specific reference to the course content. Some examples include;

• Disruptive technologies;
• Shifts in regulatory focus;
• Competition from overseas organisations;
• Structural shifts in industry composition;

Presentation Questions:
Presentations should address the following questions, along with any other relevant points:

• How has the organisation established a track record of success?
• What is the organisation’s core value proposition, and which target market does it seek to address?
• What threats have altered the strategic circumstances of the organisation?
• What are the organisation’s prospects for the future?
• What would you recommend management do to better address these threats?

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