Highlights
Context:
The assessment of this subject supports students in developing their skills and knowledge in the foundational management topics that include external environmental assessment, problem diagnosis, strategy development, and the consideration of cultural and ethical contexts. It requires students to have a well-formed view of contemporary issues in various industries across Australia and overseas, and the ability to identify key issues governing the strategic options available to those firms. It additionally requires students to develop competencies in non-traditional, but increasingly important communications techniques such as video and audio presentation.
Instructions:
You will placed into pairs by your facilitator at the beginning of Module 1 (week1).
Working in pairs, you are required to identify an organisation that is currently facing strategic threats and plan, film and submit a five-minute video presentation addressing these threats with specific reference to the course content. Some examples include;
Disruptive technologies;
Shifts in regulatory focus;
Competition from overseas organisations;
Structural shifts in industry composition; or
PowerPoint/Prezi slides are not to be used.
You will need to find ways of addressing the audience in a compelling manner, paying attention to audio quality, lighting quality, sincerity of presentation, clarity of your perspective and overall impact. Both members of the pair are required to spend approximately equal time on camera.
Presentation Content:
In the presentation, students are required to:
Introduce yourself and the presentation topic. State briefly the key issues your presentation will cover
Introduce the organisation that is being analysed
Flesh out the major threats that the organisation is facing
Propose possible strategies addressing the identified threats, and
Display a thorough understanding of the concepts related to strategic management and threat identification.
Presentation Questions:
Presentations should address the following questions, along with any other relevant points:
How has the organisation established a track record of success?
What is the organisation’s core value proposition, and which target market does it seek to address?
What threats have altered the strategic circumstances of the organisation? ? What are the organisation’s prospects for the future?
What would you recommend management do to better address these threats? Submission Instructions:
(1) Creating your video presentation
Create a short video presentation (Length: 5 minutes) on your chosen organisation o Be specific and clear, as you will be assessed on originality and authenticity. ? Your presentation must be in a video format (mp4, MOV, etc.) for uploading into Blackboard (refer to the link below).
(2) Uploading your video presentation
Detailed instructions on compressing (if necessary) and uploading your video presentation is available at:
Submit the recorded video via the Assessment link in the main navigation menu in MGT604 Strategic Management.
After uploading your video presentation, retain a copy in a safe place. ? The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal.
Feedback can be viewed in My Grades.
Students should use the brief to guide what to include in the assessment and the following rubric to inform the standard required.
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