Highlights
Learnings Outcomes
SLO a. Develop and articulate a theoretical or practical perspective on management issues through a substantial applied project
SLO b. Demonstrate collaborative leadership and ownership in the preparation of a significant original body of practical or theoretical work
SLO c. Use specialist research skills to analyze a complex management problem and then synthesize the research, communicating it effectively to both specialist and lay audiences
Instructions:
In this assessment, you are required to propose how you are going to conduct your capstone project. Before you can do that, you first need to identify a project idea on which to develop your project proposal (See Figure 1 below). Your project proposal must include the pain statement or problem statement.
The capstone project proposal serves two basic functions. Firstly, it presents and explains what your capstone project is all about. This is essential to make clear what you aim to achieve by the end of this study period.
Secondly, how you will conduct the capstone project. This is an account of the steps you will take until you produce the final report. This includes a timeline. The timeline will help you track your progress.
With this information, your facilitator will be able to guide you concerning the suitability and feasibility of your capstone project.
Formulating a project idea
As mentioned above, before you can develop your capstone project proposal, you need to identify a problem or opportunity. Please refer to the “Broad Business Capstone Project Ideas.pdf” file for help with identifying project ideas. You can find the “Broad Business Capstone Project Ideas.pdf” at the end of the Subject Overview page in Blackboard.
Introduction or Context – background information including a description of the country, the industry, the organization (case unit), and the problem or opportunity. Discuss the circumstances through which the problem or opportunity has arisen.
Aim/purpose of the project – the specific aim of the capstone project is to identify the problem or opportunity and to summarise what your project intends to achieve.
Method – identify the proposed sources of information or data. Also, consider how your knowledge from your post-graduate program will apply to your project. Ensure that the project is feasible within the available time. Also, describe the relevance and significance of your capstone project.
Conclusion – a brief statement about what the project is all about, its suitability, and feasibility.
Broad Project Ideas for Business Capstone
Your choices of a project idea and the case unit (business or industry or place) are critical considerations of your capstone project. It is impossible to do well with your capstone project if you have poorly chosen your project idea. Therefore, this step demands careful consideration.
Your facilitator will help you sort through the project identification, but your facilitator cannot identify a project for you. It remains your duty to decide between multiple project ideas that you will identify personally.
The Business Capstone is about using your knowledge from the MBA subjects you have done before. You need to apply this knowledge to a specific real-life setting such as a business, industry, individual, and other organizations and even jurisdictions such as a country or region.
The following list of project ideas is designed to help you quickly settle down on a suitable project idea. The list is not exhaustive, i.e. you may identify a project idea outside this list as long as it is a business project idea.
1. Strategic management
• Strategy evaluation – critically evaluating an existing business strategy
• Strategy formulation – applying the strategy formulation process to develop a strategy for a business
• Strategy implementation/execution – develop an implementation plan for an existing strategy • Analysis of external and its impact on the internal environment
• Competitive strength analysis – a weighted comparative analysis
2. Marketing
• Evaluation of customer issues (customer engagement, customer retention, customer satisfaction, etc)
• Evaluation or development of market entry strategies
• Market entry strategy implementation
• Studying market segmentation, positioning, and targeting
• Evaluation of branding strategies
• Implementation or evaluation of market exit strategies
3. Finance/Corporate Governance
• Evaluation of financial performance and structures
• Stock trading, share prices, securities, and related instruments
• Evaluating corporate governance structures, compliances, and performances
• Financial and corporate governance issues in the family, small-scale and medium-sized enterprises.
• Evaluating organizational culture
• Studying diversity and its impacts on the business
• Evaluating or develop HR practices and policies
• Evaluating employee engagement, motivation, satisfaction
• Implementing or evaluating change management practices and processes.
4. Human Resource Management
• Strategic human resources planning
• Talent management and acquisition
5. Entrepreneurship
• Identifying and analyzing business opportunities
• Innovation and invention analysis
• International entrepreneurship
• Social entrepreneurship development
6. Logistics and Supply Chain Management
• Supply chains and sustainability
• International supply chain issues
• Project planning and management
• Evaluation of logistical processes
7. Operations Management / Systems Thinking project
• Evaluation or planning of lean management systems
• Customer relationship management issues
• Evaluation and development of information systems and impact on business
8. Dynamic Leadership
• Evaluation of leadership styles
• Leadership in the 21st century
• Adapting to leadership trends
9. Corporate Social Responsibility
• CSR as a competitive strategy
• CSR and the sustainability of businesses
• CSR in small-scale businesses
• Impact of CSR on different aspects of the business
• Aligning a business with future CSR trends
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