MGT607 - Innovation, Creativity & Development Entrepreneurship - Impactful & Successful Business Objectives - Management Assignment Help

Assignment Task-

Learning Outcomes

•  Critically evaluate and justify the perspective of the user and the unique value proposition aimed at them in the development of the enterprise.
   
•  Design and deliver an impactful business solution that is underpinned by the objectives of the business case.
   
•  Analyse the viability of the business model and solution developed.
   
•  Critically reflect on key elements that influence the success of the business case and personal journey.

Context:

Following on from the feedback given to you on your Business Concept Plan in Assessment 2, you are now required to pitch your final Business Case to investors or management for approval of your idea.

In order to complete, a sound Business Case you need to ensure that you have covered all required aspects, which need to be considered before proceeding with the “build” of an innovation.

This assessment requires students to incorporate the theory learnt in Modules 1 through to Module 5 to present a Business Pitch of your concept, which you introduced to us in Assessment 2. It is important you draw on the concepts of innovation, creativity and entrepreneurship to support your presentation.

Instructions:

This assessment has two components:

1. 5-7 minute video presentation
2. One page briefing document

Your presentation will be assessed based on the Rubric below and must be a minimum of 5 minutes, and limited to 7 minutes. You need to ensure your presentation is succinct and impactful. Your aim should be to finish your presentation with your audience excited about your opportunity and wanting to be a part of the journey! This presentation will include some or all of the details which you included in your concept plan.

The materials you have covered in Modules 1 through to Modules 5 should provide you with the framework for the components to include in your presentation.

Your presentation should include at a minimum the following areas:

Description of your Idea:

a. Industry Background
b. Problem
c. Solution
d. Business Model - how will you make money?
e. Competitor Analysis
f. Unique value proposition – what makes you unique, better and different from your competition
g. Prototype*
 

2. Technology Plan (if applicable)

a. Description of Technology
b. Technology comparison

4. Financial Plan:

a. Expense and revenue assumptions
b. Cashflow model
c. Break-even analysis
d. Customer acquisition costs
e. KPI’s
 

5. Organisational Plan:

a. Team – key people / resources required at commencement
b. Exit Plan

*Please note that you are not required to develop a website for your prototype. The expectation is that your prototype could be a diagram, a flow chart or a drawing.

To support your presentation, you will also be required to submit a one page briefing document which succinctly captures the key points and effectively summarises your presentation for

management / decision makers which you have covered above. This briefing document should be sufficient enough to provide an overview of your presentation in the event where a key decision maker cannot see it or needs something to refer to later.

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