MGT607 - Innovation, Creativity & Entrepreneurship - Business Assignment Help

Assignment Task

Industry Background
The tourism industry in Australia, which was as of now battling because of the destroying summer bushfires, has been one of the divisions hardest hit by the COVID-19
widespread. In truth, Australians’ thirst for travel has developed quickly over the final decade. And most of the development has been inside Australia – with over 90 percent of add up to trips by Australians remaining domestic.
In a later study conducted by KPMG, 61 percent of Australian respondents said they were arranging on booking a occasion between January and June 2021 and 72 percent said they would book a occasion between July and December 2021.

Business plan:

BUSINESS CONCEPT PLAN 4
My business name is “Lodging’’ we believe on safety and build on trust basically this will be an app which is downloadable for all device with a website and 24-hour customer service via email and website chat and no personal communication option. This service is included accommodation for a period or a place to stay. This includes
everything from fancy hotels, motels, youth hostels, campgrounds and other places that offer people shelter. The business plan is to attract the people who want to go for a short trip to the small town to escape from big town and their monotonous work to home life. In this they can spend some quality time with themselves and their family far from their known busy place.

Problems and Opportunities
This idea will be based on improving small town tourism (Donaldson, 2018). Current consumer demand is refreshment and safe place to get rid of monotonous life and workload. There should be a diversification of our range and introduction about listed place of a town of the state with information about Covid safety, travel information, room decoration, room quality, and food menu. So, customers require a safe place to find easily by app in a nice place which is time consuming and will provide enough information about different same place with information of covid safety. More opportunity is that the “Lodging’’ team will visit the place first to make sure that place is safe for the customer. Customer’s safety will be the main priority for the “Lodging” team.

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