MGT607 - Innovation, Creativity & Entrepreneurship - Management Assignment Help

Assignment Task

Learning Outcomes

a) Critically evaluate and justify the perspective of the user and the unique value proposition aimed at them in the development of the enterprise.

b) Design and deliver an impactful business solution that is underpinned by the objectives of the business case.

c) Analyse the viability of the business model and solution developed.

d) Critically reflect on key elements that influence the success of the business case and personal journey.

Context: Identifying an opportunity is great! For example, before Uber became a global icon the idea of a technologically based journey service was just an embryonic idea by Garrett Camp and Travis Kalanick. However, before any idea or opportunity can proceed you need to be able to articulate some key things to obtain buy-in to continue before significant time and investment is spent developing a product / service / process innovation that may require some adjustments and/or other considerations if you want it to be successful. This assessment requires students to develop a Business Concept Plan that articulates what your idea is and what you would like to do with your idea to exploit the opportunity you have identified. This clarity of your vision will serve as evidence that you have thought critically about the idea. When investors and other business people see this, they will have a better sense of the risk they would take by working or investing with you just by reading this document.

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