MGT611 - Foreign Market Entry Strategy - Management Assignment Help

Assignment Task

Learning Outcomes

This assessment addresses the following Subject Learning Outcomes

c) Undertake an applied practical project on international market expansion, develop entry strategy and advocate timing of market entry.

d) Critically evaluate and assess changes in the international business environment to effect policy change.

Context:

Assessment 2 follows on from Assessment 1, which focuses on researching the external business environment of an emerging market for an Australian business with the potential to internationalise. In Assessment 2, you should use your understanding and knowledge obtained from Assessment 1 to develop an entry strategy for your chosen organisation to enter into the select emerging market.

Instructions:

Assessments 1 and 2, which are both individual assessments, will feed into Assessment 3, a group assignment focuses on competition strategy. Based on the information (e.g. theory) presented in your first assignment you will need to discuss and analyse the chosen emerging market environment. You need to develop entry strategy into the emerging market that you have chosen in the first assignment. Please remember, that you must draw from relevant international business theory (s) and justify the choice of all elements of the strategy (place of entry, timing of entry, scale of entry, and mode of entry). You also need to briefly discuss resources required to undertake this entry strategy. The key question that you should address is “Why” – so, when you describe the selected elements of entry strategy, you need to justify the selection based on theory, other firms’ experience you may have found in the literature, and your logical thoughts. The use of the graphical illustrations including figure (s), table, maps, and any supporting visual materials that are relevant to the context of your research should add value to the discussion. You must closely relate your entry strategy to the information provided in the first assignment (host country industry, operating environment, resource conditions as well as home country environment, resources and capabilities of the organisation etc.). Given the differences between advanced economies and emerging economies with regards to the quality of the institutions (e.g., regulatory framework, capital market structure), physical and technological infrastructure, capital market, talent/labour market, overall economic condition, political instability, you should extensively discuss the strategies that the senior management of your chosen organisation should take to navigate the challenges to tap market opportunities. Here you are expected to be critical rather than taking a simple descriptive view to present your arguments.

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