MGT6207: Strategic Management - Strategy Analysis Project - Management Assignment Help

Assignment Task:

For the Individual Strategic Analysis Project in this course, you will be required to submit a written comprehensive strategic analysis of a Fortune 500 firm. The analysis should focus on the current environment, issues the company is currently facing, and recommendations to address the issues. From the analysis, you will present only the strategic recommendations for “CEO” evaluation. 

POINTERS 

This project is designed to help you to conduct a detailed strategic analysis of a company and provide future directions for that company’s continued success. Your role as a strategic consultant requires you to conduct a thorough internal and external audit in order to formulate effective and efficient strategies; however, strategy formulation is only the beginning of the strategic management process. You must also plan for resources during the implementation phase of the strategy. 

One general piece of advice is to choose a company that is not performing well or is at a crossroads and has to make a tough decision. If you think about it logically, very few companies hire a strategy consultant and pay them millions of dollars to hear that they should continue the practices that made them successful in the first place. Most of the strategy consultant’s business comes from organizations that have issues and need help visualizing their future and choosing the path to that future. 

Another important recommendation for this project is to start early. Start collecting articles that relate to the company you have chosen. Remember that you must also perform an external audit which will require you to conduct research on the industry as a whole, in addition to the company. Organize your research material into separate boxes or files based on the section of the paper. For example, all articles related to the management structure, marketing strategies, their operations issues, and their HR issues need to be placed in a box or file titled “internal analysis articles”. Classifying research into separate areas helps with the final write-up of the paper. 

Finally, please make sure that your paper is formatted correctly. Pay attention to the font, margins, paragraph spacing, bibliography, and appendices. Ensure that you number the pages and include a cover page and table of contents. 

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