MGT811 - Contemporary Management - Coaching Analysis - Teamwork - Assessment Answer

MGT811 - Contemporary Management - Coaching Analysis - Teamwork - Assessment Answer

Assessment Task:

CASE STUDIES:
Case Study 1: AOL CEO Tim Armstrong’s firing of a Patch employee and subsequent apology A renowned example of poor communication came in
August 2013, when AOL CEO Tim Armstrong announced that AOL would be reducing the number of Patch websites. Soon afterward, Armstrong spoke to 1,000 employees on a conference call that was intended to boost morale and discuss the future. What happened instead was far from morale-boosting. Armstrong ended up firing Patch’s Creative Director, Abel Lenz, in front of everyone. Four days after he fired Lenz, Armstrong sent AOL employees anapology for his behaviour. Unfortunately, rather than using it as an opportunity to take ownership, in a direct, heartfelt way, Armstrong missed the mark. He made excuses for his behaviour rather than owning up to it and sharing what he learned.

Case Study 2: Yahoo’s poor communication of its “in office” policy A recent notorious example of inept leadership came when the head of HR at Yahoo sent employees the internal memo leaked around the world. It told Yahoo employees that telecommuting or working from home would soon no longer be an option and that those who worked remotely must relocate to an office or quit. The communication around the policy sparked a strong negative reaction, and it wasn’t difficult to see why: a poorly constructed memo failed to explain the rationale behind such a significant culture change, leaving Yahoo employees upset and frustrated and launching a national conversation about work-from-home policies. Yahoo CEO Marissa Mayer initially said via a spokesperson that the company does not discuss internal matters. But two months after the memo leaked, Marissa Mayer finally broke her silence. At a Los Angeles conference for human resource professionals, Mayer began speaking about Yahoo’s culture, but after a few minutes interrupted herself to address what she referred to as “the elephant in the room.” She refused to waver on the policy, explaining that some of the best ideas come from in-person collaboration and that the in-office policy was “wrongly perceived as an industry narrative.”

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