Micro and Macro Environment Factors Assignment

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Assignment Task

1. Use your brand as an example to demonstrate the definition of Marketing My Brand is a cruiser.

2. Demonstrate the following forces of your brand's Micro- Environment:

  • Company (Toyota)
  • Suppliers (Denso Co)
  • Intermediaries (AL FUTTAIM)
  • Competitors (Nissan petrol)

3. Use your brand to explain the demographic force (from the Macro-Marketing environment).

Compose a one-page poster to promote your brand using some of the information you gathered in The poster should have your brand vs your competitor (my brand land cruiser) vs Nissan patrol You need to take advantage of your competitor weakness based on the marketing research. The poster should indicate a sign as to why customers should choose you over your competitors i.e. you have unique offers?

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