Micro and Macro Environment Forces - Marketing Mix Elements for Organizational Success - Marketing Assignment Help

Micro and Macro Environment Forces Marketing Mix Elements for Organizational Success Marketing Assignment Help

Assignment Task:

ASSIGNMENT TOPIC

“The importance of understanding the “micro and macro environment” forces and the key characteristics of services that would impact the operations of a service organization and developing the appropriate marketing mix elements for organizational success”.

CONTENT
The service sector is an important component of any country’s economy. Services have grown dramatically in recent years. Services now account for close to 80% of the U.S. gross domestic product (GDP). Services make a direct and significant contribution to GDP and job creation and provide crucial inputs for the rest of the economy, thus having a significant effect on the overall investment climate, which is an essential determinant of growth, poverty reduction and development.

Service industries vary greatly. Governments offer services through courts, employment services, hospitals, military services, police and fire departments, the postal service and schools and universities. Services also include a large number of business organizations such as airlines, banks, hotels, insurance companies, consulting firms, medical and legal practices, entertainment and telecommunications companies, real-estate firms, retailers and others offer services. (Source Principles of Marketing - Philip Kotler). Service marketers must listen to and understand the needs of customers and prospective customers to build loyalty, trust and positive word of mouth.

TASK ONE
Select a service organization of your choice and give a brief introduction of the organization and three service products it markets.

TASK TWO
Describe the key characteristics of services that marketers must consider when developing marketing programs stating relevant examples to the chosen service organisation. Examples must relate to the industry discussed in the subject. All characteristics must be separately explained under different subheadings.

TASK THREE
With reference to the selected service organization in task one, select one product of your choice and carry out a detailed analysis of the marketing mix elements which they have effectively used to market the product. Since it is a service-related product, students are expected to cover all 7Ps.

TASK FOUR
Identify and explain the “macro environment” forces that would impact the operations of the selected service organization in task one.

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