Micro & Macro Environments Management Assignment

Assignment Task

Assignment One - Micro & Macro Environments
Prepare a ‘map’ or diagram of the Micro Environment for the Victorian Tertiary Education & Research Industry. Your map should include a break down of major product/service categories and major market segments. It should also be labelled appropriately. You should include a brief commentary to highlight the most significant elements.
Then, discuss in qualitative and quantitative terms, the three most significant Macro Environment factors that are currently impacting the Industry's micro environment, and briefly discuss the implications for the Industry for 2022.
 
Completeness of Micro Environment map.

• Quantitative definitions/description of the major sectors within the Micro Environment.
• Quantitative and qualitative discussion of Macro factor implications
• Appropriate application of theoretical concepts dsicussed in the relevant online lessons and workshops
• Visual presentation and clarity of information
• Breadth and quality of referencing and source material
• Marking criteria are further detailed in the appropriate rubric.
• Word Limit: 1,000 words
• Required file format: pdf
• MKF2801 Assignment One Feedback Rubric
• Map of Micro EnvironmentDid not present a visualization of the micro environment or presented a map that provided no meaningful understanding of the key relationships and structure within the micro environment. Done but incomplete in terms of many of the main participant types. Lacks adequate labelling. Lacks quantification. Provides little indication of key relationships and structure within the micro environment. Done but incomplete in terms of some of the main participant types.
• Lacks adequate labelling or quantification. Provides some indication of key relationships and structure, and their value within the micro environment. Micro environment map provides general representation of the main participant types. Labelled with appropriate quantification.
• Provides a good indication of key relationships and structure and their value within the micro environment. Micro environment map provided appropriately complete representation of the main participant types. Clearly labelled and quantified. Clearly illustrates the key relationships and their value.
• Discussion of Micro Environment map Did not provide relevant discussion of micro environment map Done but confusing and descriptive. Omits discussion of significant elements of the micro environment. Lacks appropriate qualitative and quantitative discussion. Is focused on what the map "looks like". Provides a basic or somewhat limited understanding of the micro environment. Descriptive at times.
• Has some quantitative and qualitative discussion, but lacks clarity or depth when discussing the most significant elements. Is partially focused on what the map "looks like" and what the map "means". Provides a general understanding of the most significant elements of the micro environment. Is clear and concise at times but may omit some key quantitative or qualitative elements or be too long.
• Is mainly focused on what the map "means". Provides a clear understanding of the most significant elements of the micro environment. Appropriately quantitative and qualitative. Clear, concise and insightful. Correlations in relationships quantified where appropriate. Highlights the key insights that should be derived from the map.
• Discussion of Macro Factors Not done, or seriously incomplete. Most content is not relevant or not consistent with the preceding Micro Environment definition. Descriptive. Lacks appropriate qualitative and quantitative discussion. Superficial analysis done using an appropriate MACRO framework but it lacks significance, or is descriptive or in part not consistent with the preceding Micro Environment definition. Somewhat appropriate qualitative and quantitative discussion. Analysis done using a relevant MACRO framework. It is focused on the most significant factors and how they impact the micro environment. Discussion is appropriately qualitative and quantitative. Analysis done using a relevant MACRO framework. It is focused on the most significant factors, the trends and variations and explains the relative importance and potential impact of the MACRO factor on the specific parts of the micro environment. Correlations in relationships quantified where appropriate.
• Quality of References Not done, or seriously incomplete. Sources of information are largely unreliable, irrelevant or biased.
• Poorly formatted. Some sources of information that are unreliable, irrelevant or biased.
• Poorly formatted. References are relevant, reliable, verifiable and credible in accordance with the SCRAPE framework. Information derived is valuable and insightful and adds to the overall impact of the document. Formatted according to APA guidelines. References are highly relevant, reliable, verifiable and credible in accordance with the SCRAPE framework. Information derived is valuable and insightful and adds to the overall impact of the document.
• Demonstrates superior judgement in choosing sources that are the 'best' source for the information presented. Formatted according to APA guidelines.
• Breadth of References Not done, or seriously incomplete. Uses an inappropriate number of references (too few or too many) from too few sources. Uses an inappropriate number of references (too few or too many), from varied sources. Uses an appropriate number of references (in total) that may not be used at the appropriately relevant time, from a various number of sources. An appropriate number of references used to derive and validate conclusions drawn wherever relevant in the document. Uses appropriately diverse sources to resolve potential conflicts and overcome potential bias.
• Format, Structure & Readability - Written Poorly formatted. No paragraphs and/or section breaks. Regular spelling and grammar errors.
• Incomprehensible Poorly formatted. Text heavy. Lacks paragraphs and/or section breaks. Sections not in a logical order or omitted. Hard to understand with frequent spelling and grammar errors. A chore to read. Structured sections /paragraphs that follow a logical progression. Complete in terms of scope of information required to meet the brief. Hard to understand, business language but may at times go off topic or be overly descriptive. Very few spelling or grammar errors.

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