MIHM302: Effect of Global Competitive Forces on a Hospitality Business - Jurisdiction Changes - Hospitality Assignment Help

Assignment Task:

Assessment 1 

The purpose of this report is develop a case study by critically analyzing the effect of the global competitive forces on a hospitality business looking to expand into an overseas market or, the effect of global competitive forces on a hospitality business looking to expand into Australia (the second choice is recommended as it might help you with your last assignment).  
 
Start this assignment by identifying a hospitality business/product (e.g. accessible hotel, healing hotel) and a destination country which they plan to enter, you can use the following guideline to help you complete this assignment: 
1. Provide an overview of this hospitality business/product of your choice (i.e. business profile, industry size, market performance etc.) 
2. Discuss the rationale of this business/product’s global expansion. 
3. Apply Michael Porters’ five forces to critically analyze the destination market of your chosen business.   
4. Conclude your report by providing recommendations on the market entry strategy and market positioning of the hotel business based on your previous analysis. 

Assessment 2  
The following two trends have affected the hotel industry on a global scale and resulted in jurisdiction changes: - Big data & Privacy o E.g. General Data Protection Regulation - Sustainability Practices (environmental or social or political) o E.g. Australian Business and Environmental Laws 
 
Choose one (1) of the above trends, write an essay with insightful discussion and critical analysis which includes the following components:  
- Introduction 
o Discuss the social-political context for the jurisdiction changes 
- Body 
o Identify and analyze the important incidents/cases in the industry relevant to this trend/jurisdiction change 
o Discuss the impact/implication of the jurisdiction changes on the hotel industry  
? provide possible indicators to demonstrate the changes/impact before and after the jurisdiction change 
- Conclusion  
o Draw conclusions on whether the hospitality business, in particular, has been benefited from the change from the perspective of different stakeholders (eg. consumer, employee, property owner, management company, etc).
Assessment 3
Written Report
 
Students work in a team. You are required to develop a market analysis report using STR supplied data and Australian accommodation monitor data from Australia trade and investment commission website and statistics from other resources (e.g. Australian trade and investment commission, AHA, Collier International).  
 
The following list shows recommended indicative content for your report:  
 
1. Introduction and Australia Market Overview 
2. General Makeup of the Market 
- Quality of the description of the size and structure (organizational makeup) of the market (property and room counts, top brands) 
o Point out unique characteristics of the market (including unique hotels).  
o Describe special attractions or events that relate to the hotel industry in the market noted. 
3. Current Statistics - Quality of the description of the current stats for the market 
o Point out current key performance indicators, values and percent changes (eg. OCC, ADR). 
o Compare the market to other markets (rank) and to past history (records) if the data is available. 
4. Trended Data - Description of longitudinal trends in the market o Describe the long-term performance trends, including the impact of historic events. 
o Discuss how well were actual values correlated with percent changes and/or how well were the different metrics correlated to each other (Supply+Demand→Occupancy and Occupancy+ADR→RevPAR). 
5. Market Breakdowns - Description of different breakdowns of the market (tract, class/scale, …) 
o Provide accurate and relevant breakdown statistics of the selection of different geographic segments (tracts/submarkets) and/or non-geographic segments (scales or classes) of the market. 
o Describe how different geographic and non-geographic segments of the market distinguished from one another. 
6. Comparable markets 
o Describe one or two selections of comparable markets. 
o Discuss the performance of the subject market related to the comparable markets. 
7. Types of business  
o Identify trends and seasonal differences in market performance such as the weekday/weekend, day of the week, and seasonality in supply and demand. 
8. Pipeline and Development  
o Describe the recent development history and the current pipeline activity described (breakdowns by phase, scale, and brand) and the development activity of the subject market compared to other markets. 
9. Conclusion  
o Summarize the major trends, the unique characteristics of the market. 
o Provide relevant and actionable industry takeaways and address future considerations.  

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