MIHM302: Hospitality Business in the Global Context - Case Study Using Competitive Force Analysis - Business Assignment Help

Assignment Task:

Case Study:
Develop a case study critically analysing the effect of global competitive forces on a hospitality business looking to expand into an overseas market or, the effect of global competitive forces on a hospitality business looking to expand into Australia.

Essay:
Develop an essay investigating the effect a socio-political change has had on a particular jurisdiction. The essay should compare and contrast key economic, social and environmental indicators before and after the change to determine whether the change has been beneficial.

Group Report and Presentation:
Prepare and present a written market report by conducting in-depth research into a market.

Case Study Using Competitive Force Analysis:

Assessment instruction 
 
The purpose of this report is develop a case study by critically analysing the effect of the global competitive forces on a hospitality business looking to expand into an overseas market or, the effect of global competitive forces on a hospitality business looking to expand into Australia (the second choice is recommended as it might help you with your last assignment).  
 
Start this assignment by identifying a hospitality business/product (e.g. accessible hotel, healing hotel) and a destination country which they plan to enter, you can use the following guideline to help you complete this assignment: 
1. Provide an overview of this hospitality business/product of your choice (i.e. business profile, industry size, market performance etc.) 
2. Discuss the rationale of this business/product’s global expansion. 
3. Apply Michael Porters’ five forces to critically analyse the destination market of your chosen business.
4. Conclude your report by providing recommendations on the market entry strategy and market positioning of the hotel business based on your previous analysis.  
 
Please provide specific industry examples to support your research, analysis and critical evaluation.

Essay:

Assessment instruction:
 
The following two trends have affected the hotel industry on a global scale, and resulted in jurisdiction changes:
Big data and Privacy
E.g. General Data Protection Regulation

Sustainability Practices (environmental or social or political)
E.g. Australian Business and Environmental Laws 
 
Choose one (1) of the above trends, write an essay with insightful discussion and critical analysis which includes the following components:

Introduction
Discuss the social-political context for the jurisdiction changes

Body
Identify and analyse the important incidents/cases in the industry relevant to this trend/jurisdiction change
Discuss the impact/implication of the jurisdiction changes on the hotel industry
provide possible indicators to demonstrate the changes/impact before and after the jurisdiction change 

Conclusion
Draw conclusions on whether the hospitality business, in particular, has been benefited from the change from the perspective of different stakeholders (eg. consumer, employee, property owner, management company etc).

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