MIK301 - International Marketing - International Marketing Assignment Help

Assignment Task

EXAM QUESTIONS:

1. Analyze and discuss the advantages and disadvantages to the International Marketer arising from the existence of the various international conventions on trademarks, patents and copyrights. You must select at least two conventions that you can contrast and where you evaluate the advantages and disadvantages in relation to the needs of a (hypothetical/imaginary) International Marketer.

2. Analyze and discuss how the globalization of markets and new (technological) realities affects retail distribution. You must support your analysis with examples taken from external sources or data, and you must explain why you chose your specific examples (what is particularly interesting and why).

3. Identify and analyze the challenges of formulating a coherent product and brand strategy on a worldwide basis. Be sure to explain your point of view and why you adopt this point of view.

4. Identify and discuss how can the product introduction in a new specific international market can be influenced by the resistance to the cultural change. Are there any similarities in domestic marketing? Explain giving examples.

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