MIS171 - Business Analytics Assignment

Assignment Task 

Introduction

Business analytics (BA) is the procedure of finding patterns and insights in data using statistical, quantitative, and numerical analysis as well as predictive modeling to help businesses make better decisions. With the insights generated by BA, it is possible to improve client satisfaction, streamline operations, decrease costs, and discover new revenue streams (Ain et al. 2019). In today’s data-driven business environment, it is seen as a powerful tool that enables businesses to make data-driven decisions, improve operational effectiveness, and gain a competitive advantage. This report aims to analyze the utility and effects of business analytics in the telecommunication industry in a global context and use the example of the organization, Telstra telecommunication company, based in Australia, and other organizations within the sector. In the following sections, the introduction to the telecommunication sector, business analytics models and impact on the industry, technical limitations, challenges, and future opportunities of the BA models will be discussed in terms of some of the indicators of the BA strategy.

Overview

The main objective of the global telecommunications industry is long-distance information transit employing a variety of technologies, including voice, data, and video (Deloitte 2022). This sector includes cable TV providers, internet service providers, cellular carriers, and traditional landline telephone businesses (GSMA 2022). Due to the recent advent of new technologies like 5G, cloud computing, and other similar ones, the sector has experienced great growth. Global telecommunications is a highly competitive market. Verizon, China Mobile, Telstra, Vodafone, and Deutsche Telekom are among the market's top players (IBIS World 2022). These businesses engage in global competition and offer both consumers and businesses a wide range of services (Statista 2022). Governments all over the world have a vital role in supervising business and ensuring that it functions fairly and transparently. The industry is also highly regulated. The competitive environment of the sector and the kinds of services provided to customers may be impacted by this rule.

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