Highlights
Learning Outcomes This assessment addresses the following subject learning outcomes:
a) Critically analyse the key Information systems concepts and technologies in the context of contemporary businesses and organisations.
Context
The assessment suite in this subject is built on top of skills you are building in your learning activities. Although the learning activities do not carry any assessable weight by themselves, completing them and seeking input from your peers and the learning facilitator is essential for you to achieving a positive result in the subject. Before beginning this assessment, be sure that you have completed the learning activities in the modules one and two.
Introduction:
Describe the history of the sneaker brand or retailer (Nike, Rebel Sport, Foot Locker, Culture Kings, Puma, Hype, GOAT, Adidas or any local or international brand) that is
available online. Discuss why this brand or store is your choice.
Audit and Analysis Visit the brand or retailer’s website and audit the social media platforms. You should be investigating the traditional online advertising medium and the social media platforms (Facebook, WeChat, Instagram, Pinterest, Snapchat, QQ,
Tumblr, Qzone, LinkedIn, Youtube, TikTok, Twitter etc.) that is present on the website. As a future IS professional what is your personal opinion of the social media that is currently present. Is the website engaging 3 Does the company or retailer actively engage with their customers? Who is the celebrity or influencer that has been engaged to support this company or retailer?
How famous is the celebrity or influencer? How influential is the celebrity or influencer in this market both locally and globally? What demographic does the celebrity appeal to? Is the celebrity or influencer influential enough for you and customers of your age to be influenced? (500 words at max) 4 Using Porter’s value chain model, present your identified major activities and subactivities. Make recommendations to the Sneaker Company or Sneaker Retailer on how they can enhance or maximise the value offered to ‘customers’.
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