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MIS701: Alison Barwon Fitness - Stakeholder Analysis - Business Requirements Analysis Assignment Help
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Business Requirements Analysis Assignment Help
Overview: Alison Barwon Fitness (also known as AlisonBF) is a sizeable, dynamic full-service gym chain located in Victoria and South Australia. With over 50 facilities, AlisonBF provides a broad range of fitness options, self-defence and martial arts classes, and personal training options to over 220,000 members of all ages. All AlisonBF members have the around-the-clock access to their facilities to exercise and participate in fitness classes/courses timetabled and designed by AlisonBF professionals. In addition, if they pay for optional personal training services, they can choose an AlisonBF personal trainer and have a personal programme tailored to their health and fitness goals and needs. AlisonBF seeks innovative initiatives to develop and apply new technologies such as mobile application, business analytics, artificial intelligence (AI), and/or mixed reality, e.g. augmented reality (AR), virtual reality (VR) in their service provision to gain benefits in various areas, for example improving customer experience, fitness training, staff engagement, business process efficiency and coordination, improving existing services, or creating new revenue channels. Roselyn Morgan, AlisonBF’s CIO, is also interested in exploring a smart digital assistant to understand, guide and improve their customer journeys. In Roselyn’s initial vision, the digital assistant can come with advanced features such as image/speech recognition, voice-interface, fitness goal setting and tracking options, improving member-trainer relationship, and so on. Such a digital assistant can provide each member with a customised fitness journey through different stages of life. She has invited you (and your team) to explore the possibilities. In general, AlisonBF is well resourced and are innovative in technology investment and use. However, they always consider all investment proposals thoroughly, taking into account expected benefits, costs and risks, to ensure strategic/operational gains and deliver value to their members and stakeholders. A sound business case is needed before any technology investment decision. Task: Your mission is to develop a business technology proposal to add strategic and or operational value to Alison Barwon Fitness company. Further, Roselyn Morgan has specifically requested to be advised whether her digital assistant vision is aligned with the proposal, feasible and worthwhile. At this stage, you are required to undertake the following activities:- Brainstorm and develop a mind map of the problem space, to map some specific AlisonBF services to the needs of their members, other stakeholders, and how current technologies are used and how new technologies can be used, and why. This is scheduled to be conducted in Week 1.
- Conduct a situation analysis (SWOT and strategy) to examine of the AlisonBF situation in terms of S, W, O, and T, as well as proposing two alternative technology strategies. You are required to justify how your proposed technology strategies can improve the alignment between internal and external elements identified in the SWOT analysis and make a recommendation(s), including the client’s specific request. This is scheduled to be conducted in Week 2.
- Suggest a specific project to implement your proposed strategy, conduct a stakeholder analysis to identify relevant stakeholders, examine their needs, risks, and levels of influence vs importance in relation to the proposal, and suggest a stakeholder management plan. This is scheduled to be conducted in Week 3.
- Write an executive summary based on the findings from the above
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