MIS770-Designing a Survey Instrument Analyses - IT Computer Science Assignment Help

Assignment Task

Task

Assurance of Learning
This assignment assesses the following Graduate Learning Outcomes and related Unit Learning Outcomes:

GLO1: Discipline knowledge and capabilities: appropriate to the level of study related to a discipline or profession

ULO1: Apply the fundamentals of quantitative reasoning to solve real-world problems

Overview
For this assignment, we will use the ideas and concepts introduced in Module 1 to design a survey that can be used to collect sample survey data. (Note: For the purposes of this assignment, you will only be creating the survey instrument. Your survey is not be used to collect any actual data from the public, nor do you need to estimate the number of responses you require.)
Remember, the first step in Data Analysis is to collect sample data that faithfully represents the population we are investigating. To this end, it’s important to ask appropriate questions in our survey such that the data we gather is robust and relevant.

Scenario
A mayor of a large Australian capital city wants to investigate how their council could play a key role in enhancing the health and well-being of its residents, in particular, promoting their “Healthy Eating and Obesity Prevention Program”. You have been commissioned by the council to develop a survey that will gauge the views of all residents aged 14 years and over, in relation to planning and implementing the Healthy Eating and Obesity Prevention Program such that it is more inclusive for everyone. The survey should contain 20 questions which ought to take a respondent no more than about 5 minutes to complete. You need to be mindful of the council’s purpose for the survey when you are crafting your survey.
Accordingly, for this survey, there should be no open-ended questions and, where appropriate, answers can be selected from options. (For more information, see Survey Question Hints and Guideline Two – Response Option Principle).

Requirements
In this assignment, your tasks will be split into two (2) distinct Parts. The Part A relates to the Survey Questions and Part B to the Collection of the Survey Data (i.e. the methodology and determination of the target audience).

Part A – Survey Questions

Task 1: write/create twenty (20) survey questions that are specifically aligned to the surveys purpose, i.e. gauging the views of the council’s residents regarding “Healthy Eating and Obesity Prevention”.

Task 2: justify/state the purpose/reason for asking each question (Note: you should relate your answers back to the overall purpose of the survey).

Task 3: indicate the type of variable that is most appropriate to your question (For more information, see Guideline Three – Variable Type)

Task 4: indicate the Level (Scale) of Measurement that is applicable to each question (For more information, see Guideline Four – Level (Scale) of Measurement)

Task 5: indicate, in detail, the type of visualisation (i.e. Chart/Table/Graph) you would use to visually represent the data for each question.

Part B – Collection of Survey Data (Textbook: Berenson et. al. Ch 1)

Task 6: indicate the methodology you would adopt to conduct the survey (i.e. how would you propose the data should be collected).

Task 7: determine the target audience (i.e., what is your Survey Sampling Method) in order to ensure that your data is representative of the population and then describe your sampling frame.

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