MIS771: Descriptive Analytics and Visualisation - Lee Slattery Case Study - Report Writing Assessment Answer

Code: MIS771

Descriptive Analytics and Visualisation Assessment Answer

Assignment Task: You are Lee Slattery, an analyst for BI Intelligence. BI Intelligence is the Business Insider’s paid research service. Business Insider is the world’s fastest-growing business news website, and its articles include the latest technology, money and market news. BI Intelligence produces a number of reports on key digital areas, including the mobile industry. Information from those reports is then subsequently published on the Business Insider’s website by their respective writers. Sam Edmondson, a tech journalist at Business Insider, wants to publish an article on the current smart mobile phone usage in Australia. This is in light of Australia being ranked 2nd in the world behind Singapore for smartphone usage. Businesses, including Telcos, find this information useful and subsequently use it to improve their own operations, marketing strategies, etc., for the digital age. Sam’s article will be wide-ranging and include commentary on the user’s expenditure, usage patterns, satisfaction levels and demographics. Sam has asked you to conduct a preliminary analysis of the collected data. In particular, you are expected to perform a series of descriptive and inferential analyses and produce a report based on the findings. This report must be written in plain language since the interested party who may read the report do not necessarily have any statistical knowledge.

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