MIS771 - Descriptive Analytics and Visualisation - Scenario- Tully's Coffee - Statistics Assignment

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Internal Code: TV633

Statistics Assignment:

Scenario: Tully's Coffee is a speciality coffee retailer and wholesaler based in Seattle, Washington, United States. Its stores serve specialty coffees, espresso, herbal teas, and coffee-related supplies. Tully's opened its first store in Kent, Washington in September 1992. In 2006, Tully's made its first net profit. Tully's focus is not solely on competing against giants like Starbucks, but on serving high-quality coffee in its retail coffee shops. Most of Tully’s Coffee income derives from selling off its coffee house franchises. With around 480 fulltime employees, Tully’s Coffee revenue in 2016 was estimated at $36 million. Questions: 1) Describe the Audience for your Data Visualisation 2) Identify Data Elements 3) Describe at a high level what types of charts you might use to display the data. 4) Finally, describe any data ethics considerations there with the data you intend to use.  

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