MIS782 – Value of Information - IT Portfolio and RBV Theory - Management Assignment Help

Assignment Task :

Description 

This is an individual assignment, which requires you to develop an understanding of how information  and IT can generate business value and improve a business’s overall competitiveness using both IT  Portfolio theory and RBV, and then produce a 1,500-word report on your findings. This term we are  looking at Airbnb. Note the assigned case organisation will also be used for assignment 2. 

Specific Requirements  

This report should be 1,500 words (excluding the references and appendices). To complete this report,  you should conduct research on Airbnb and its competitiveness. Your task is to understand Airbnb’s  investments in information and IT for business value returns. You also need to assess its key resources  and capabilities to assess its competitiveness in a turbulent disruptive market. More specifically, you  should find answers to the following two questions: 

1. Focus on the various IT assets that Airbnb has invested in the last 5 years. Using the IT Portfolio  theory, provide an example of each type of IT asset classes (i.e. transactional, informational,  infrastructural and strategic) with reference to Airbnb. Your chosen examples should be key IT  assets for gaining real business value for Airbnb for competitive advantage. Indicate if the  business returns are tangible or intangible. 

2. In general, firms cannot expect to obtain sustained competitive advantage when strategic  resources are evenly distributed across all competing firms and highly mobile. Hence,  competitive advantage does not occur unless heterogeneity and immobility are present. Based  on the arguments around imperfectly imitable and the concept of resources and capabilities, discuss each of the four factors of the VRIO framework with respect to the key resources and  capabilities to explain Airbnb’s current position in the competitive landscape. 

Below you can find a detailed description of the required sections for this report: 

• Executive Summary (~150 words): In this section, you need to briefly summarise key IT assets,  resources and capabilities of Airbnb that you have selected for this report. You should also briefly  mention how these capabilities helped Airbnb to gain competitive advantage. 

• Introduction and Organisational background (~250 words): In thissection, you need to briefly explain the information-based competitive environment of Airbnb and its business model in terms of its  market, strategy, operations and overall industry. You should use the business model canvas(see useful resources) to structure the arguments in this section. 

• IT Portfolio theory view (~350 words): In thissection, you should write yourresponse to Question number 1 above. Your arguments should be supported by references from the literature (both  practitioner/academic).

• RBV theory and VRIO analysis (~650 words): In this section, you should write your response to  Question number 2 above. Your arguments should be supported by references from the literature  (both practitioner/academic). 

• Conclusion (~100 words): In this section, you should conclude by stating your key conclusions about  the competitiveness of Airbnb. You should also include a brief discussion on factors or threats that  may affect sustainability of its competitive advantage in future. 

Unit Learning Outcome (ULO) 
ULO 1: Critically analyse how information and  IT can generate business value and improve the firm’s overall competitiveness
ULO 2: Appraise, critically analyse, and   communicate the business value potential of  emerging information technologies in  organizations.

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