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MIS782: Value of Information - Nettavisen Case Study - IT Investment for Organisations - DDBM - Assessment Answer
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Internal Code: E_AI_DHHC_BJE
Code: MIS782
Nettavisen Case Study Assessment Answer
Assignment Task: MIS782 Nettavisen is not faced with the burden of a legacy print business and continues to push the boundaries of online exploration by pursuing disruptive business models. These disruptive business models have been extremely successful, as Nettavisen captured a large market share early on, and was consistently one of the top-three online news sites in Norway. The boundaries between exploitation and exploration that define the ambidexterity strategy are composed of five distinct but interrelated dimensions: technology, market, product, resources, and process and business model. Digital media is highly dynamic, which means front-runners face a persistent need for exploration. Nettavisen's current strategy suggests the shift to a DDBM that can capture audience imagination through creativity and innovation. Furthermore, Nettavisen is able to compete with other social media companies such as Facebook and Google. Although, they have advanced by realising the potential value of data to drive revenues, Nettavisen aims to stop the data leakage from the Norwegian market. Nettavisen leverages its own data sets, combined with other external big data sets, to drive focused, embedded analytics apps and therefore improve editorial decision-making and advertising revenues. MIS782 In their constant battle for exploration strategies, how does the current data-driven business model (DDBM) help Nettavisen continue to compete with legacy-news publishers and new media players such as Facebook and Google? What are the other DDBMs that Nettavisen should pursue? A capability that will produce a DDBM for their revenue model. MIS782 The DDBM innovation blueprint (see Figure 2 in the case document), together with the corresponding six fundamental questions of developing a data-driven business, will allow you to follow a step-by-step process to construct a proposed DDBM for Nettavisen: MIS782- What does Nettavisen want to achieve by using big data?
- Who are the customers/users for this DDBM?
- What are the key data sources and key activities for this DDBM?
- How can Nettavisen monetise this DDBM and generate revenues?
- What are the barriers that Nettavisen should consider when pursuing this DDBM?
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