Mission and Vision of ACA Cafe Restaurant - Report Writing - Business Assignment Help

Assignment Task:

Relevant owner experience 

Rufus Clarendon has an MBA from the University of Melbourne and 15 years’ experience in financial management and operating various small businesses, including restaurants and cafes. 

Emma Supreme has two qualifications which includes Bachelor’s in Hospitality and Tourism Management from Western Sydney University and Diploma of Marketing from Sydney TAFE with a 13 years’ experience in Cafe’ Restaurant operations, customer service, sales and marketing. 

Mission and Vision of ACA Café Restaurant 

Passionate about ethically sourcing the finest hot and cold gourmet food and beverages with combining unique culinary creations, exquisite décor and superior service provides a truly definitive dining experience. Delivering with great care, improving the lives of people allowing all to eat, drink and dine from with friends and family. Perfect place to start of the day valuing everyday life style that assists to guide our strategic direction and corporate planning. 

Products/services 

ACA Restaurant Cafe’ provides an impeccable, unique and compelling combination of café and restaurant experience that associates 50 seating arrangements for breakfast, lunch and dinner cuisine with a new function/party area accommodating 20 guests. It promises the consistently of high quality level of expertise, quality service and knowledge from 11 qualified and experienced employees. 

ACA Restaurant Cafe’ provides: 

• high excellence of a line of drinks and beverages for a wide range of delicious, wholesome breakfast including confectionaries, Danish pastries, cakes and sweets 

• hot and cold gourmet food and beverages ACA Restaurant Café’ Business Summary

• an exhilarating menu for lunch and dinner philosophy of using natural seasonal flavours, enhanced by classic technique and presents only the best and freshest ingredients with a selection of wines that complement the quality cuisine 

The Market 

Target market 

The market has been divided into three target markets or segments: 

• Individual walk in customers; 

• Corporate online bookings; 

• Groups (organisations and business fine dining and events). 

Marketing strategy 

Through an integrated marketing mix, the marketing strategy will seek to create customer awareness regarding the value ACA Restaurant Cafe’ that represents toward target markets and work toward maintaining and building customer loyalty and referrals. 

The Future 

Vision statement 

Within five years, the company will have established itself as a premier provider of hot and cold gourmet food and beverages with lunch and fine dining experience for the ethically and socially and culturally aware food lovers. ACA Restaurant Cafe’ will build on the accomplishment of the previous two years, continue to set up its brand and position the foundation to expand to a number of key locations in the Sydney CBD. 

Strategic directions: 

• Increase revenue through targeted marketing campaigns. 

• Control direct and indirect operational costs. 

• Maintain superior product and service quality standards through work with their suppliers 

• Establish ACA Restaurant Cafe’ brand as ethical and environmentally responsible company. 

• Maintain highly trained and motivated staff. 

The Finances 

On start-up in 2014, both partners contributed $150,000 to the business to cover initial costs and ensure cash flow. The business also took out a small business loan of $200,000. ACA Restaurant Cafe’ anticipates a profit for the coming financial year of approximately $230,000. This figure represents a 15% improvement over profit figures for the previous financial year. 

Financial Objectives 

• Generate at least $110,000 in sales per month. 

• Minimum 12% increase in gross profit income each year. 

• Reduce the overhead per store through disciplined growth. 

• Decrease the cost of sales

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